Clothing for life
In a world where men's fashion often feels stagnant, two friends, Steve and Alex, bonded over a shared frustration. Determined to shake things up, they set out to revolutionize menswear. Their journey, fueled by passion and a desire for change, led them to create a line that goes beyond mere clothing—it's about empowering men to express their true selves. With each garment, they weave a narrative of individuality and craftsmanship, inviting others to join them on their quest for a more vibrant and inclusive fashion landscape. Armed with creativity and determination, Steve and Alex are on a mission to change the way men dress—one hat at a time.
Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.
“If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."
Marissa Mayer, businesswoman and investor